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May 1, 2008

Glamour Magazine

Filed under: Uncategorized — admin @ 10:04 am

After Vanity Fair and Domino (among others), it is now Glamour Magazine’s turn to feature some eco-content. They didn’t go with a whole green issue, but their “top 10 things you can do for the planet” is a nice introduction to easy things that everybody can do to reduce their ecological footprint.1

Yale students and alumni appear on the pages of national newspapers and magazines every day. But two current students are prominently featured in a more surprising setting: October’s issue of Glamour Magazine.2

The article reports on the increase in advertising pages in Glamour magazine in 2005. Since the magazine hired editor Cindi Leive and publisher Bill Wackerman, Glamour won a National Magazine Award for general excellence, beating out Newsweek, Sports Illustrated and National Geographic.3

Glamour is a national magazine that reaches two million women through paid circulation (subscriptions and newsstand). So a hard targeted conversation may not have played too well with their targeted readership.4

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